ADVANCED INSTITUTE OF DIGITAL MARKETING WITH CERTIFICATION

1. Digital Marketing Overview:

• Why has Digital Marketing become so much more popular than offline marketing?
• Definition of Digital Marketing?
• Which kind of Digital Marketing is used in this field?

2. Market Research and Analysis:

Finding clients for your organization is made easier with the aid of market research. The competitive analysis aids in differentiating your company.

• How is a domain created?
• How can I build a keyword search and SEO?
• What distinguishes you from your rivals?

3. Website Creation and Planning:

Making a website is just the first step; preparation is needed to ensure that it runs well. Goals and content creation are also important. The planning and development of a website entail five main processes. The actions are as follows:

• Website Creation
• Content Writing
• Designing 
• Development
• Marketing

4. Search Engine Optimization (SEO):

The practice of optimizing websites to rank highly on search engines through organic searches is known as search engine optimization. One of the most important marketing techniques for every company is this one.

• Create an SEO strategy
• Research keywords and URLs
• Optimize the speed of the page
• Compose your meta descriptions and title tags
• Use alt text
• Make both internal and external link
• Verify if your website is compatible
• Examine the outcomes

5. Google Search Console Tool (GSC):

Google Search Console is an effective tool for verifying that Google can access and rank your website.

• Performance Details
• Index Data
• Sitemaps help to prioritize crawling
• Mobile Usability
• Tool for URL Inspection
• Security Concerns
• Improvements in Performance
• Organized Data and Extensive Outcomes
• Manual Methods
• User Admin

6. Google Analytics:

Search engine optimization (SEO) and marketing professionals can benefit from the free web analytics service Google Analytics, which provides fundamental analytical tools and information.

• Combining machine learning with artificial intelligence (AI)
• Higher level interaction with Google Ads
• Data collected during the lifetime forms the basis of reporting that is customer-focused.
• tracking functions that don’t require extra code and can deliver data in real-time.
• Improved function in regulatory compliance and data management

7. Social Media Marketing:

Social media marketing is the process of using social media platforms to build your brand, increase sales, and enhance website traffic.

Following Mention Resources for Social Media Marketing:

• A blog for Social Media Marketing
• Guide to Social Media Marketing
• Social Media Activity and Listen Guide
• Guide to Social Media Analytics
• Guide to Social Media Advertising

8. E-Commerce Marketing:

eCommerce marketing is a strategy used to advertise a company that sells goods and services online. Increasing traffic to the online store, turning visitors into paying customers, and keeping them around after purchase are the objectives of eCommerce marketing.

• Pay-per-click advertising (PPC)
• Search Engine Optimization (SEO)
• Web push marketing
• Social media marketing (SMM)
• Chatbot marketing
• Influencer marketing
• Affiliate marketing
• Email marketing

9. Google AdWord:

Google hosts the advertising service Google AdWords, which is currently called Google Ads. Through this service, advertisers can pay to display advertisements in a variety of formats.

Among the advantages of Google Ads :

• Immediate Visibility

• Flexibility

• Precise Targeting

• Remarketing

• Cost-Effective

• Measurable Results

10. Mobile Marketing:

Any form of marketing or advertising that uses mobile devices to promote goods or services is known as mobile marketing. by establishing a mobile device connection with clients. Since most people are constantly carrying around their phones, they can communicate with clients instantly. 

Different Mobile Marketing Types:

• In-App Marketing
• Mobile Push Marketing
• SMS Marketing 
• Social Media Marketing
• Location-Based Marketing
• QR Code Marketing 

11. Online Bidding and Freelancing Overview:

A customer uses an online bidding platform to submit their order. Bidding on the order begins when registered freelancers view it. After looking through each freelancer’s profile who applied for the task, a customer chooses one or more of them to work with.

• Basis of Internet Reputation
• ORM Methods
• Using Tools to Manually Track Audience Behavior
• Handling unfavorable comments

12. Blogging:

The process of producing articles, images, and other types of content and posting them to a website is called blogging. Its features include casual language, a relaxed vibe, frequent updates, advice, and lifehacks.

HOW ARE MONEY MADE FROM BLOGS?

Although there are many ways for blogs to generate revenue, the five primary ones are listed below:

• Traditional Advertising
• Affiliate Links
• Sponsored Posts
• Products
• Services

13. Google AdSense:

A platform called Google AdSense allows website owners to monetize their online content. It functions by showing suitable ads to users and content on the website.

• How can I expand my internet business with AdSense’s help?
• How can I get particular advertising to cease showing up on my website?
• What is causing my AdSense income to decrease?
• Is it possible to use a single AdSense account to monetize several websites?

14. Affiliate Marketing:

A blogger or YouTuber who is an affiliate promotes a company’s products or services to help it reach its marketing or sales targets. Affiliate marketing is a revenue-sharing marketing strategy. Affiliates get paid a proportion of revenue or consumer traffic generated by their marketing campaigns.

• What business benefits may affiliate marketing offer?
• What is an affiliate marketing scheme?
• How do you define an affiliate network?
• How much does the affiliate marketing industry cost?
• Do incremental sales from affiliates occur?
• Do performance and affiliate marketing function similarly?
• How are sales activity from publishers tracked?
• Are affiliate programs allowed in more than one country?
• Which forms of marketing have benefits over the others?

15. Content Marketing:           

A marketing tactic called content marketing involves producing and disseminating pertinent podcasts, videos, articles, and other types of material to draw in, hold on to, and grow an audience.

Another benefit is content marketing’s:

• Increase conversions
• Build relationships with customers
• Show how your offering addresses a problem
• Increase visibility
• Improve authority
• Foster loyalty
• Inform potential customers and leads about your goods and services.

Types of Content Marketing:

• Blogs
• Video
• Podcasts
• Social Media
• Infographics
• Ebooks
• Paid Advertising
• Other online content marketing avenues

The functioning of content marketing?

• Awareness
• Consideration
• Decision

16. Online Reputation Management (ORM):

Managing a company’s online reputation involves establishing and preserving a positive perception of it. It includes responding to user feedback on review websites, social media, and other platforms; monitoring brand mentions; and encouraging positive ratings.

Online reputation management offers the following advantages:

• Increased sales results
• Better positioning in search engine results
• Online reviews are essential
• Differentiate from the competition
• Social commerce is on the rise
• Online reputation is a trust signal
• Improved click-through

17. Video Marketing:

The use of video material to educate or market your brand and products to audiences is known as video marketing.

• Expand your potential audience
• Capture viewers’ attention
• Create compelling content marketing
• Showcase your brand and products

18. Advanced Affiliate Marketing is also an important module of the Advanced Institute of Digital Marketing with Certification :

Anyone with a blog or social media following may make good money with affiliate marketing. Sales are based on commissions. You recommend a product to your followers and receive a percentage of the sale if they purchase via your affiliate link.

Techniques for affiliate marketing:

• Select the right affiliates
• Optimize your platforms
• Diversify your affiliate program
• Partner with an influencer
• Leverage coupon deals
• Initiate brand-to-brand partnerships
• Use affiliate marketing software
• Build your affiliate program